Catch the Wind

4 Aug

This ad is about a year old now, but I’d never actually seen it myself, so I’ll assume others haven’t either, and share here now:

General Electric “Jar” ad, promoting wind energy with cinematography by Emmanuel Lubezki.

Director:Traktor (Pontus & Patrik) via Partizan
Director of Photography: Emmanuel Lubezki
Editor: Gavin Cutler (Mackenzie Cutler)
FX: Mass Market
Developers: David Lubars & Bill Bruce (BBDO, New York)
Creative/art Director: John Leu
Creative Director/Copywriter: Brad Roseburry
Executive Producer: Regina Ebel
Assistant Producer: Filomena Lovecchio
Executive Music Producer : Melissa Chester

Music (“Catch the Wind”) performed by Donovan

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