Rudo y Cursi opened in Mexico to 409 screens earning 1.4 million USD, or almost 20 million MXN in its first weekend, the 5th biggest box office opening in Mexican cinema. El Financiero also reports that the film gained the biggest first-day opening in Mexican history, earning 4.9 million pesos with approximately 109 000 movie-goers in attendance.
Filmeweb reports that the film will open in the rest of the Americas (including the United States and Canada) over the course of the next three months and in Europe around May-June for the summer season.
In the days leading up to the premiere, El Economista and El Mañana (Cine y Arte) carried extracts from interviews with the director Carlos Cuarón. Images from the film are available at Terra. Already established as a screenwriter, this is his first feature-length film as director. This is also production company Cha Cha Cha’s first of five contracted releases. The film also screened a week early for a breast cancer benefit.