Sony Picture Classics to pick up Rudo y Cursi

13 Jan

Hollywood Reporter last week begun reporting on pre-festival negotiations for film rights on films to be screened at Sundance this week. Sony Picture Classics has already been looking to purchase the American rights to Rudo y Cursi. “If a deal closes before the festival, it would mark an auspicious beginning to a market some expect to be cool. SPC has been a prolific buyer of festival pictures during the past year, but prebuys generally have been rare for any distributor during recent years.” As for the rest of the world, Variety reports that Focus Features has the distribution rights outside of the US, as part of the $100 million financing deal for Cha Cha Cha. indicates that the deal is pretty much closed, so North American audiences can get expect to see it in cinemas sometime this year. Rudo y Cursi premieres in the States this Friday, 16 January, out of competition at Eccles Center in Park City.

[Update] SPC has confirmed its rights for distribution of Rudo y Cursi in North America.  The deal was brokered by Rena Ronson of William Morris Independent.  Press release follows.

In the meantime, the film soundtrack has been doing enormously well in Mexico. Excelsior reports that the double album is currently the top-selling soundtrack in the country while Gael García Bernal’s cover of Cheap Trick’s “I Want You to Want Me” – “Quiero que me quieras” performed by his character “Tato El Cursi Verduzco” – can be heard and seen on the radio and t.v. several times a day with significant turnover online in the media since it was released in October.

Lossip reports on the Spanish-language press: ‘The Mexican director (and brother to Alfonso) has recently unleashed a shit storm after an interview with an Argentine newspaper quoted him as saying that “el mexicano no perdona el éxito.”‘ [Mexico does not forgive success]. Furthermore, Cuarón appeared to imply that Argentines were culturally and intellectually superior to Mexicans. The Mexican press not happy. The original interview with Argentine newspaper La Razón is available online. Terra also report: “In an interview with the newspaper [Mexican] Reforma, Carlos Cuarón said many of his comments were reinterpreted, manipulated and some others were taken out of context, but reiterated some of his controversial statements.”  Further response from the Mexican press: El Universal, Diario de Yucutan, Esto, Vanguardia, Vanguardia again, and El Sender del Peje, .

Also, an interview with Diego Luna here: Yassir Zárate Méndez asks, “Is it true that Mexican cinema is experiencing a second golden age?”
[SPC Press Release]

RUDO Y CURSI was written and directed by Oscar nominated Carlos Cuarón (Y tu mamá también). Tato ( Gael García Bernal) and Beto (Diego Luna), two brothers living a hard life of manual labor in rural Mexico, have a simple dream of saving enough money to build their mother her dream house. But fate has other plans; a friendly game of soccer leads to first one, then the other being taken on by the nation’s top talent scout, Batuta, and gives rise to the first of many emotional head to heads between brothers. Suddenly, they find themselves living the high life of star athletes—fame, riches, fast cars, and beautiful women. But every dream has a dark side, and when they are forced to compete on rival teams, bitterness brews between them. Mutual trust gives way to resentment and betrayal, while the dangers of their wild new lifestyles threaten debt and the safety of their entire family. In the end, all will ride on the one big game between their two clubs. Tato and Beto must face each other on the pitch but also reunite again as brothers before they lose everything they had once dreamed of.

In an all-star Mexican dream team, RUDO Y CURSI reunites the actors on screen for the first time since they appeared together in Y tu mamá también, which was scripted by Alfonso and Carlos Cuarón and directed by Alfonso Cuarón. Rudo y Cursi is a film about brotherhood and friendship made by a group of people that share these very values: true siblings (Alfonso and Carlos), siblings by choice and kinship (Diego and Gael), film siblings (Cuarón, Iñárritu and Del Toro), and a group of loyal collaborators of them all, including Academy Award Winner Eugenio Caballero (Pan’s Labyrinth). The film signals the first project from Alfonso Cuarón, Alejandro González Iñáritu and Guillermo del Toro’s groundbreaking new company, Cha Cha Chá..

Producers Alfonso Cuarón, Alejandro González Iñárritu and Guillermo del Toro released the following statement; “Carlos’ directorial debut confirms him as a talented narrator who’s able to hide deep themes within the joy and pain of laughter.”

Sony Pictures Classics released the following statement; “We’re thrilled to be in business with the talented group of individuals on both sides of the camera on RUDO Y CURSI, director Carlos Cuarón, producers Alfonso, Guillermo and Alejandro as well as Gael Garcia Bernal and Diego Luna.

RUDO Y CURSI is a production of Cha Cha Chá in association with Universal Pictures International and Focus Features International, written and directed by Carlos Cuarón, and produced by Alfonso Cuarón, Alejandro González Iñárritu and Guillermo del Toro. Rena Ronson at William Morris Independent handled the sale of the film.



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